Thursday, 26 March 2015

Goodbye, Exact and Phrase Match Keywords. Now What?

By now you've probably read that Google is killing off exact and phrase match in AdWords as we know them.Now, it's not a crazy-new feature - it's been the default since 2012 - but what Google is doing is taking away the option for advertisers to opt out. The vast majority are already using it,Read more...

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